Book Review: Think. Do. Say.: How to seize attention and build trust in a busy, busy world

Ron Tite is many things: speaker, stand-up comedian, marketing wiz, creative, and -full disclosure- a good friend of mine. Ron has somehow managed to sucessfully deliver the equivalent of his excellent on-stage magic in book form. Think. Do. Say.: How to seize attention and build trust in a busy, busy world is an insightful and entertaining read – and if you’re looking to differentiate yourself from the crowd in a busy modern world, it is a must-read title.

Now, I know what you’re thinking: is a book on business acumen really something that I want to read? In this case, the answer is an enthusiastic YES! Ron presents powerful, yet simple strategies in an easy-to-follow format that will enable you to create a solid plan to forge ahead – as an individual, as a team, and as a business.

I read this book on a business trip to Dallas, and I couldn’t put it down – and I’m pretty sure that you will get through it just as quickly as I did, nodding in agreement with the anecdotes and insights that he shares with you. Examples and case studies within the book are all practical and relevant, and the logic of his method is incredibly sound – and refreshingly presented with his unique and entertaining brand of humour.

In all honesty, the more words that I write in this review, the more time I am taking away from you to read his book. So I will close with a heartfelt thank you to the author, who has once again taught me a lot about a better way to be, both as a person and as someone striving to succeed in business.


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